Financial Services

Use AI at scale. Keep control of every interaction.

norse3 provides an independent control and oversight layer around AI and customer conversations — helping financial-services firms apply their own policies, identify designated risks, intervene where required and create reviewable evidence.

norse3 is not a regulator, compliance adviser or a replacement for your compliance function, and it is not FCA-approved or a guarantee of compliance.

A regulated interaction

Illustrative
Customer / employeeThe person starting the interactionSOURCE
ChannelChat, call, email or workflowSOURCE
BifröstConnect · normalise · routeNORSE3
Aegis input controlInspect what enters the AI systemNORSE3
AI / model / business systemYour AI and core systems — unchangedEXTERNAL
Aegis output controlInspect what returns before releaseNORSE3
Allow · Warn · Redact · Block · Hold · EscalateYour configured action appliesNORSE3
Customer / workflowThe outcome the person receivesSOURCE

Heimdall

MonitoringHuman reviewPolicyIncidentsEvidenceManagement information

norse3 surrounds and governs the interaction — it does not replace the firm's AI or core systems.

The challenge

AI can transform financial services. The accountability stays with the firm.

Firms are increasingly using AI across the business. Governance has to keep pace with where it is being used.

Customer serviceInternal copilotsAdvice / support journeysContact centresDocument processingFraud & financial-crime workflowsOperationsDecision supportAI agentsKnowledge systems

The governance problem

What information can users give AI?
What can AI tell a customer?
When should an interaction stop?
When must a human become involved?
How are vulnerable customers identified and supported?
How does the firm know what actually happened?
Can compliance review the decision afterwards?
Can management identify recurring issues?

AI capability

↔

Firm accountability

norse3 is designed to put organisation-defined controls between the two.

How norse3 helps

Six ways to use AI and keep control.

01

Control customer-facing AI

Define what AI can answer automatically and what requires intervention.

Customer question
Risk assessment
Firm policy
Allow / Warn / Hold / Block / Escalate
Evidence

Examples: potential financial advice, product information, customer support, complaints, sensitive information. norse3 does not itself determine whether regulated advice has legally occurred.

02

Protect sensitive information

Apply controls around the information entering and leaving AI systems.

Account information
Identity documents
Financial information
Personal information
Internal confidential information
DetectWarnRedactBlockEscalateRecord
03

Strengthen human oversight

Put people back into the decisions that matter.

Low riskContinue automatically
Medium riskWarn + record
High riskHold for review
CriticalBlock + escalate

Thresholds and actions are determined by the organisation's policies and implementation.

04

Monitor customer interactions

Move from small samples towards risk-led review with Lögberg.

Screen conversations
Identify designated risk indicators
Prioritise interactions
Route cases to QA / compliance
Record reviewer decisions
Produce management information

Automated screening supports — it does not eliminate — manual QA.

05

Create reviewable evidence

For every flagged interaction, understand what happened next — connected to Heimdall.

InteractionCustomer chat — product suitability question
TimestampRecorded at time of interaction
RiskPotential advice boundary · Medium
PolicySuitability & advice-boundary policy
Initial actionHOLD
EscalationRouted to compliance reviewer
ReviewerAuthorised reviewer (assigned)
Reviewer decisionReframed as guidance — within policy
Final outcomeReleased with guidance · evidence retained

Synthetic Heimdall record. Illustrative only.

06

Govern employee AI

Apply organisation-defined controls around how staff use approved AI systems.

Employee enters sensitive customer information
Employee uploads restricted documentation
Employee requests inappropriate customer recommendations
AI copilot generates potentially unsuitable external content
Connect to norse3 Enterprise AI
Find your fit

Where is AI creating risk in your business?

Pick the closest need and we'll point you to the right part of norse3.

I want customers to use AI safely.

norse3 Vör

A governed AI chat widget that applies your policy in real time, escalates to people and captures evidence.

Customer questionPolicy & risk checkAllow / Hold / EscalateEvidence
Explore norse3 Vör
Customer outcomes

From policy to customer outcome.

Consumer Duty focuses firms on delivering and monitoring customer outcomes. norse3 can support monitoring and evidence processes — it does not itself demonstrate compliance.

Products & services

Could AI conversations cause customers to misunderstand the product or journey?

Price & value

Are AI-led journeys producing unexpected customer experiences that should be investigated?

Consumer understanding

Are customers receiving communications and explanations they can understand?

Consumer support

Is AI helping customers obtain appropriate support, or creating friction and poor outcomes?

Customer interaction
norse3 monitoring
Risk / outcome indicator
Human review
Management information
Firm action

norse3 can support monitoring and evidence processes. The firm remains responsible for determining its regulatory obligations and whether it is meeting them.

Vulnerability

Support human judgement when vulnerability matters.

Firms may need systems and processes capable of identifying indicators that a customer may require additional support. norse3 surfaces potential indicators — it does not definitively determine whether someone is vulnerable.

Potential vulnerability indicators (synthetic)

Bereavement
Financial distress
Serious illness
Low financial capability
Communication difficulty
Repeated confusion
Potential coercion
Statements suggesting acute vulnerability

Language used is "potential vulnerability indicator", never "vulnerable customer detected".

Indicator detected
Firm policy
Continue / adapt / escalate
Human support
Outcome recorded
Lögberg

Your QA team cannot listen to everything. Lögberg can help determine what they should hear first.

Lögberg screens customer conversations against configured risk indicators and helps QA and compliance teams prioritise interactions for human review.

Call transcript

Synthetic

Agent

Thanks for calling — how can I help today?

Customer · flagged

I'm calling about my payments. Things have been really difficult since I lost my husband recently.

Agent

I'm very sorry to hear that. Let's look at your account together.

Risk indicator—
Policy—
Action—
Reviewer—
Evidence—

norse3 uses "potential vulnerability indicator" language. Automated screening supports — it does not replace — manual QA.

Management information

Synthetic demonstration data

48,210

Interactions screened

1,340

Requiring review

212

Potential vulnerability

168

Advice-boundary flags

1,205

Review outcomes logged

97

Escalations

Recurring themes

Potential vulnerability62%
Advice-boundary language48%
Complaint indicators31%
Sensitive information24%
Discuss Lögberg
Agentic AI

When AI starts acting, controls need to act first.

There is a difference between AI that answers and AI that acts. Before a designated action, norse3 evaluates it against your policy.

AI that answers

Responds with information.

AI that acts

Takes an action with real effect.

Synthetic example: an AI agent proposes sending a customer communication. Before it acts, Aegis checks:

User permission
Action type
Policy
Customer context
Sensitive information
Required approval

Outcome

Controlled

Held for human authorisation before it can proceed.

norse3 is not approved to autonomously execute regulated financial decisions. High-impact actions are held for authorised people.

Regulatory reality

Built for the regulatory reality firms already operate within.

The FCA's current approach to AI uses existing regulatory frameworks rather than a standalone AI rulebook. Select a theme to see the operational question, a possible norse3 control and the evidence it creates.

Regulatory theme

Consumer Duty

Operational question

How do we identify recurring risks across AI-led customer conversations?

Possible norse3 control

Screen configured interaction types, surface designated risk indicators and provide reviewable incidents and management information.

Evidence

Interactions, risk categories, actions, reviews, outcomes and trends.

Using norse3 does not satisfy any regulatory requirement. Firms remain responsible for determining their obligations and whether they are meeting them. Authoritative sources:

Map your environment

Map your AI control environment.

Answer a few questions to see your current AI journey alongside an illustrative norse3 control journey. This is an illustrative architecture, not a compliance assessment.

By sub-sector

Tuned to your corner of financial services.

Banking

Customer service
Employee copilots
Sensitive-data controls
AI agents
Operational workflows

Not every use case carries identical regulatory requirements. Controls are configured to your firm's policy and obligations.

For senior management

Turn AI activity into management information.

How operational interaction data could support governance and oversight. This is a Governance & Outcomes Dashboard, not a regulatory report.

Governance & Outcomes Dashboard

Synthetic demonstration data

9

AI systems monitored

48,210

Interactions

1,190

Policy triggers

97

Human escalations

18

Repeated incidents

91%

Resolved

What changed?

  • Sensitive-information blocks trending down after policy update
  • Employee-AI flags concentrated in two teams
  • Customer-outcome indicators stable month-on-month
Where are risks increasing?
Which policies trigger most?
Which customer journeys need attention?
What actions have reviewers taken?

Shows how operational interaction data could support governance and oversight. The firm determines its own obligations.

Deployment

Fit the control layer around your environment.

Data residency, retention, access, integrations, policy ownership and review permissions are configured to client requirements and technical discovery.

User / systemOperators, analysts, connected workflows
norse3 control layerPrivate cloud deploymentCONTROL
Approved AI servicesThe models and agents you choose to deployAI

Private cloud

Deployed within your own cloud tenancy for tighter data-residency control.

Runs inside your tenancy so data residency and network boundaries stay under your control.

Specific security classifications, network architecture, accreditation requirements and data-handling controls require technical assessment. Deployment requirements differ according to the sensitivity of the environment.

Assurance

Built for organisations where evidence matters.

Showing only what is verified today.

VERIFIED

ISO 9001

Quality management — certified.

VERIFIED

ISO 42001

AI management system — certified.

ROADMAP

SOC 2

Roadmap / readiness work in progress — not yet certified.

Policy controls

Configurable, versioned organisation-defined policies.

Human oversight

Escalation and final decisions stay with your people.

Reviewable records

Evidence for each handled interaction.

Configurable retention

Retention windows configured to your policy.

Configurable access & tenant separation

Role-based access; tenants not commingled by default.

Deployment flexibility

Hosted, private cloud or customer-controlled.

Financial services

Request a Financial Services Walkthrough.

Tell us about your firm and where you'd like more control, and we'll show norse3 against a realistic financial-services scenario.

  • Where control could sit around your AI and conversations
  • How policy, oversight and evidence apply to your journeys
  • How Lögberg could prioritise interactions for your QA team
Use AIProtect customersApply your policiesKeep humans accountableMonitor outcomesCreate evidence

AI will change financial services. Accountability does not disappear with it.

Firms should not have to choose between adopting AI and maintaining control.

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